#BeingHuMAnÂ
Our Fall 2022 Semester Campaign, #BeingHuMAn, aimed to celebrate our diversities, spread positivity among stressed-out students, and to show what it really means to be human.
As Social Media Director, I was responsible for scheduling, copywriting, video editing, and pivoting strategy based on social media performance for this project.
Reels played a key part in increasing engagement and relevance in Fall 2022.
Our "HuMAns of" series featured reels of our committee members admitting their "flaws" in humorous ways over trending sounds.
This content played a large role in helping us reach over 13,800 unique accounts and 2,000+ organic impressions in Fall 2022.
Graphics by Jessica Te via Canva
We also worked to stay consistent with our branding through events such as "Human-Centric Design & Trauma-Informed Care" and "Stronger Together", which hosted professionals discussing various topics relating to diversity, growth, and mental health.
Such efforts allowed us to maintain a roster of 120+ paid members through the school year.