Drippin' Honey
Drippin' Honey was a passion-project apparel business that my friends and I started in 2020, amidst COVID.
Our goal was to create a connected community by showcasing digital artists through photos, videos, and merchandise, while also supporting charitable foundations.
Though short-lived, this project taught me valuable lessons in marketing, finance, video editing, and graphic design.
Collab. with Durazno
(@artbydurazno)
Collab. with ShallowLagoon
(@shallowlagoon)
Collab. with Kayla Lamotte
(@42eener_yak)
Collab. with Megan Duvaras
(@megduv00)
We encouraged artists to put their spin on our logo which maintained its brand image through our honeypot and bear.
Videos, such as this one, were also used to tell stories of inspirational people that we interviewed.
Artists like Andres Amador, who is known for his massive beach murals, represented the core of Drippin Honey -- relentless creativity that connects human beings.
We interviewed six other artists who shared similar views, featuring their works and stories on Instagram & YouTube.
Lo-fi aesthetics were utilized to channel 90s and early 2000s nostalgia -- a callback to childhood creativity, especially for our target market of Gen-Z creatives.