#MAkeMistakes
SJSU Marketing Association is a student-run organization that offers students professional, social, and mentorship experience needed to excel upon exiting college.
Through #MAkeMistakes, our team of 3 directors brainstormed social media content ideas for October 2022 to express the importance of learning from failure.
As Social Media Director, I was responsible for scheduling, copywriting, video editing, and pivoting strategy based on social media performance for this project.
Workshops were key to pushing our brand vision, as seen in our Key Takeaways that reflect our campaign message.
Natural shapes and rounded edges were also chosen for graphics, representing an often non-linear path to success.
(Graphics by Jessica Te, Copy by Andrew De La Cruz)
Cover for Interview Reels
Designed by Jessica Te & Jennifer Vangelisti
"Take Risks. Make Mistakes."
Written by Andrew De La Cruz & Jeremiah Lineberger
Filmed & Edited by Andrew De La Cruz (Premiere Pro)
Cover design by Andrew De La Cruz (Canva)
Cover for Interview Reels
Designed by Jessica Te & Danrielle Cruda
Reels featuring other members of our club were used to share diverse perspectives relating to our brand.
In one month of this campaign, we reached a total of 7,000+ unique impressions (+66.8% YTD), including 1,300+ organic engagements.