The Westly Prize, 10th Anniversary Logo
Designed by Andrew De La Cruz (Canva)
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The Westly Prize rewards three unrestricted prizes of $40,000 to startups led by social innovators under 28 years old in California.
I created graphics and promotional content targeted at young entrepreneurs with a focus on increasing global sustainability, social equality, and financial opportunity.
For this campaign, I aimed at expressing the foundation's brand vision of supporting innovators regardless of race, gender, or sexual orientation while sharing the impact made by past winners.
This inspired my designs, which feature rounded edges, waves, prominently diverse faces, and a multi-color palette.
In 2.5 months, The Westly Prize was seen by 50,000+ profiles on Instagram and received nearly 100 eligible applications from socially innovative statups in California.
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